Identity for a client in the Tenant representation business.
The Cresnia identity is built on the concept of a ribbon, representing exclusivity, forward thinking and flexibility. The ribbon is recurring throughout the identity, from the logo to the numbers and the iconography. It can also be used on its' own as a graphic element.
Geyser is a new type of washing machine driven by the power of steam. I was commissioned to create an identity that was as new and refreshing as the product itself, but at the same time felt clear and obvious to the customer.
The concept is built on the idea of upward movement, reflected in every part of the identity, from the logotype to the typography, the icons and the oblong format of business cards and brochures.
Geyser is still in prototype phase, but will hopefully be available soon.
Identity for the International Theater Institute of Sweden, previously called "Teaterunionen".
Scensverige is a membership organization that strives to evolve Swedish performing arts and promote it nationally and internationally. Their members represent a wide range of performing arts all over Sweden.
The identity is built on the logo, which represents the idea of gathering and exchange between different performance arts, countries and people.
The graphic element in the logo is flexible and can adapt to any hight or length which makes it applicable for many different uses while keeping a consistent brand image.
★ Awarded Best Graduation Project of 2016 by GYF (Grafiska yrkenas främjande)
Updated identity and print material for K25, a foodcourt at Kungsgatan 25 in Stockholm.
The most recognizable feature of the K25 identity is the square signage outside the food court, so I based the new design system on different patterns emanating from the square shape.
Branding for a Swedish micro brewery located at the end station on the green line of the Stockholm subway.
Work in progress. More info coming.
Graduation project at Berghs School of Communication
How can design change the way we think about entomophagy (eating insects)?
2 billion people around the world are already eating insects, and have been doing so for millenia. But as the world gets more and more westernized, the tradition of entomophagy is dying. We have a growing population with an increasing need for protein-rich food, but the animals that we define as eatable are extremely inefficient sources of protein, which causes huge environmental impacts.
To introduce such a radical concept as eating insects to the western world, I think we need something we can relate to. That’s why Mushi is kind of like sushi, only a little bit more futuristic.
Mushi is the japanese word for insect. The definition of insect is literally ”cut into sections”, which is why the Mushi identity is built upon different patterns created by dividing the japanese sign for insect into separate parts.
Branding a municipality in the northern parts of Sweden. School Project at Berghs School of Communication.
Älvdalen means valley river. I wanted to make a mark that was both rooted in tradition but at the same time felt modern and updated. So I took the old concept of a heraldic weapon and made a stylized version of a valley and a river inside of it. To represent the rounded landscapes of Älvdalen I based the mark solely on circles. I then used the colors in the flag of the indigenous people of Northern Sweden – The Sami.
Everything combined in to a brand that is both traditional and modern. In some way authoritative but still inviting and playful.
Bleu Bleu Bleu
Yves Klein exhibition. School project at Berghs School of communication.
What would it look like if Moderna Muséet in Stockholm had an Yves Klein Exhibition? Well it would of course be blue. But it wouldn’t just be blue; it would be blue times three.
Together with Marcus Ibanez and Linnea Friberg I created the catalog, poster and invitation for this fictional exhibition. The Idea was to exhibit the three major periods of Kleins’ blue work – The Monochromes, The Anthropometries and The Sculptures.
We used a print method called pigment print to get just the right shade of blue and then simulated a UV coating effect by cutting clear plastic film by hand.
The invitation was made in the form of a pantone color guide, where all the colors were Klein Blue.
Editorial design. School project at Berghs School of Communication.
Conspiracy is a magazine for the skeptic. Those who have the courage to question everything regardless of the overwhelming proof speaking against them. I wanted to celebrate this foolhardiness by making a magazine about conspiracy theories .
I made it huge. In fact so huge that no one would print it. I had to put it together myself.
I wanted it to feel like a classified document, which is why I used archival paper for all pages. For the first and last spreads I used a special twig paper.
The end result is a super secret, super massive brick of a magazine, that comes in a blank manila envelope, so as to avoid unwanted attention.
School project at Berghs School of Communication. Branding, name and concept.
"Remake" recycles and redesigns old clothes and furniture. Since their products change depending on what material people donate, the brand is quite unpredictable. It's kind of like a kaleidoscope. Dynamic, flexible and ever changing.
So to resemble that feeling I designed a simple grid from which you can make thousands of different shapes. Each combination as unique and unexpected as the new Reform brand itself.
The grid is used to make up the logo, the different patterns, the graphic elements and even the interior of the stores.